Hong Kong's remarkable Cubus development originated from a clear vision. Situated in
Causeway Bay, a bustling shopping destination and one of Hong Kong's most densely
populated areas, the aim was to create a landmark building that stood out with a distinctive
identity and an exceptional retail lifestyle program.
Great Felicity, the developer, was inspired by the vision outlined in Treasure Towers, a
publication by Wood Bagot's in-house vertical retail design research group. As a result, they
approached Woods Bagot to design a 25-story shopping mall focused on lifestyle and dining
experiences.
CUBUS, the mixed-use commercial building located in Causeway Bay, Hong Kong, now seeks
to promote its brand through a specially designed promotion bike. This bike will be used to
cycle around the Causeway Bay area, showcasing promotional items and allowing the public
to gain a better understanding of the brand. It serves as a mobile marketing tool to engage
with the community and generate awareness about the unique offerings of CUBUS.
Causeway Bay, a bustling shopping destination and one of Hong Kong's most densely
populated areas, the aim was to create a landmark building that stood out with a distinctive
identity and an exceptional retail lifestyle program.
Great Felicity, the developer, was inspired by the vision outlined in Treasure Towers, a
publication by Wood Bagot's in-house vertical retail design research group. As a result, they
approached Woods Bagot to design a 25-story shopping mall focused on lifestyle and dining
experiences.
CUBUS, the mixed-use commercial building located in Causeway Bay, Hong Kong, now seeks
to promote its brand through a specially designed promotion bike. This bike will be used to
cycle around the Causeway Bay area, showcasing promotional items and allowing the public
to gain a better understanding of the brand. It serves as a mobile marketing tool to engage
with the community and generate awareness about the unique offerings of CUBUS.
The façade of CUBUS combines steel and triangular-shaped glasses, creating a unique
architectural design. At night, the building can showcase an elegant lighting effect.
Inspired by this concept, we have transformed the design of the bike by incorporating
various triangular shapes and adding LED lights. This turns the bike into a mobile light
installation in the bustling metropolitan city. As the bike moves through the city streets,
it creates a captivating display of lights, adding to the vibrant atmosphere of the urban
environment.
architectural design. At night, the building can showcase an elegant lighting effect.
Inspired by this concept, we have transformed the design of the bike by incorporating
various triangular shapes and adding LED lights. This turns the bike into a mobile light
installation in the bustling metropolitan city. As the bike moves through the city streets,
it creates a captivating display of lights, adding to the vibrant atmosphere of the urban
environment.
Design: Ricci Wong, Terry Yuen, Hugo Ma
Fabrication: Ricci Wong, Terry Yuen, Hugo Ma, Tyrus Lui
Trike external geoshell built: RAAW team
Trike chassis maker: gary chan@Wheel Thing Makers
Client: Cubus
Agency: Chiczando Concept & Culture Limited
Fabrication: Ricci Wong, Terry Yuen, Hugo Ma, Tyrus Lui
Trike external geoshell built: RAAW team
Trike chassis maker: gary chan@Wheel Thing Makers
Client: Cubus
Agency: Chiczando Concept & Culture Limited